Harnessing Automation and Innovation as a Key Differentiator for your retail business

US CPaaS market to hit $15bn by 2026 as conversational abilities become key differentiator Messaging & Engagement

key differentiator of conversational ai

Having the power to analyse conversations at scale to extract historic trends is a vital part of developing your customer experience strategy. Collecting and utilising call insights makes your customers happier, reduces your AHT, CPA, and enhances your FCR rates. An automation use case that can run along AI use cases is Robotic Process Automation (RPA).

There are lots of subgroups, but at a high level there are those who just want to do the job (hopefully better), and those who want to move up the ladder to leadership of people and process. So, this category is either focused on ‘better me’ or ‘career path’ with added ‘help others’ (people management) and/or ‘better company’ (back-office processes, https://www.metadialog.com/ analysis, knowledge and data). That’s thousands of voices to be heard, which means that interviewing every member of the organisation is not possible. That’s where Tensense’s diagnostic solution has helped us to solicit the sentiment of an entire organisation, even if that’s tens or even hundreds of thousands of voices, in hours not days.

Customer care

This must be a priority in any Financial institution’s customer experience strategy. Chatbots can interact with users to provide information and solve simple problems without the need for human supervision. And if an agent is required, chatbots can direct the customer to the most appropriate person. Using data insights, machine learning (ML), and language algorithms, conversational AI has the capability to automate a variety of tasks and enable customer self-service.


In today’s world, technology influences brand experience and customer experience more than ever before. Consumers are constantly connected to brands and to each other via mobile devices. With near-constant connection to peers, social feeds, and brands, consumers are navigating a digitally enhanced world that is increasingly conversational and personal. Skills can be based on prebuilt skills provided by Oracle or third parties, custom developed, or based on one of the many skill templates available. Digital Assistant routes the user’s request to the most appropriate skill to satisfy the user’s request.

Quick Data-driven decesions

Atop the list of technologies driving this change are artificial intelligence (AI) and automation, which together enable companies to accelerate productivity and augment customer and employee experiences. While most get that AI and automation are keys to future scale and optimization, many don’t realize the potential to reimagine the future of work and business through operational and business model innovation. The new wave of AI chatbots have great conversational skills and excel at understanding the nuances of human language.

key differentiator of conversational ai

With this increased adoption organizations will need to build their own AI teams to overcome the challenges and drive business growth. Be intentional about your bot’s personality so that it can produce the best results for your company. It can help deliver your brand experience, but if used inappropriately it can backfire.

Automate Lead Generation With Conversational AI

The gap is always changing and innovators must keep  innovating, especially at a time when consumer loyalty is up for grabs. During the pandemic, 76% of consumers have experimented with new brands or how they shop, reports McKinsey. The most progressive companies are using AI and automation as a competitive differentiator to not only retain customers, but attract new ones too. Repetitive tasks are the antithesis of creativity, lessening the amount of time employees can use their uniquely human superpowers of imagination and thinking. It frees up people to be creative and curious, especially when combined with highly personalized insights and recommendations surfaced from AI. Toni is the Media Officer for Today’s Conveyancer, Today’s Wills & Probate and Today’s Family Lawyer.

  • And for some customers there is even the option to speak with a digital human (life-like avatar) that assists them with their enquiry whilst showing empathy and being courteous.
  • Conversational AI-powered chatbots allow utility providers to massively enhance the overall customer experience by providing access to faster, more detailed, and accurate information exactly when they need it.
  • These digital banks also need corporate leaders and staffers with different skill sets than their traditional counterparts.
  • Live Chat Apps, Chatbots, Voice Assistants, and Messaging Apps are all types of conversational commerce and classic examples of the revolutionary role of AI in the banking and financial services industry today.
  • This topic requires a blogpost all of its own as it is such a massive topic that spans into areas such as joining up the human-to-human analytics to capture failed automated experiences and updating knowledge, process or areas of service.
  • The demand for instant answers has forced organisations to remain accessible and on-demand, 24 hours a day, 7 days a week.

Data such as video, voice, text, and other physiological metrics are the foundation of emerging technologies such as emotion AI and affective computing, which attempt to infer a human user’s emotional state. Here are trends and best practices key differentiator of conversational ai to help guide your CX strategy – and drive customer relationships that last. According to Accenture, a bank adopting AI could see savings of per cent across IT operations, such as infrastructure, maintenance, and development costs.

Live commerce is a powerful lever for online prospect engagement and customer acquisition because the experience is more likely to engage viewers than any other digital buying channel. Consumers prefer to spend their time and money on online activities that keep them entertained. The classic product display page presenting a few pictures and a simple text description is becoming underwhelming in the e-commerce space. Sure, it still drives traffic and helps convert customers already well engaged in the sales cycle, but it does nothing to inspire further action or greater connection to your brand. […] More and more, consumers want the same ease of communication with businesses. Forrester conducted a study on the total economic impact of our on-demand product expert program for businesses, and the results were illuminating.

Owners of service strategy need to have a seat at the corporate strategy table and the data to back up any strategic changes that are needed. Vluent and Contexta360 are set to deliver new and unique conversational analytics industry standards, enabling agents to provide effortless customer experience while they are engaged in conversation. Digital banks offer a more streamlined user experience compared to their traditional counterparts. A legacy financial institution can offer customers the convenience and speed of digital banking with lower costs and increased engagement opportunities. In fact, the Bain & Co. research found that the customer advocacy of the digital unit exceeded that of the parent bank.

What is the architecture of conversational AI platforms?

It is a AI / ML driven architecture: The model learns the actions based on the training data provided (unlike a traditional state machine based architecture that is based on coding all the possible if-else conditions for each possible state of the conversation.)

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